When Audrey Utoyo speaks of “feminine genius,” she’s not invoking a romantic idea but an economic vision: restoring to femininity its transformative power in society. An Indonesian journalist and TV anchor, she founded Feminine Genius, a community that brings together education, faith, and communication to promote a culture of balance, reciprocity, and beauty. “Woman is created as Ezer,” she explains, “a Hebrew word meaning ‘a strength that sustains,’ the same one the Bible uses to describe God when He helps His people.”
For Audrey, it’s not about opposing models, but about recognizing an economy of relationships. In Indonesia, where many narratives around female empowerment tend to imitate competitive frameworks, her project offers another path. Through social media and community gatherings, she creates spaces where women can share their life and work experiences, inspired by saints, thinkers, and witnesses of faith. Her digital content reaches thousands of young people each month, and the network she has built has become a point of reference for those seeking a different way to reconcile spirituality and leadership.
With a background in international relations from Harvard and a career that took her from VOA New York to TVRI World Indonesia, Audrey weaves together word and action, communication and commitment. In 2024, she was invited by former UN Secretary-General Ban Ki-moon to a dialogue on youth and development, bringing with her a simple conviction: beauty can generate value when restored to its fullest meaning — the harmony among people, community, and the Earth.
(Next: Clarins, Audrey’s friend and colleague, co-founder of the project)
Anna Micał-Čujová, a Slovak sociologist, shares the same intuition: that care is not a cost, but a form of production. In her doctoral studies at the Jagiellonian University of Kraków, she researches mothers of large families — the so-called mumpreneurs of large families — who transform daily life into social enterprise. “These women,” she explains, “negotiate every day the boundary between affection and production, between home and market, building a silent yet vital economy made of relationships and shared time.”
Her work combines sociology and family policy to show how women generate invisible yet essential economic value: trust, connection, and social capital. Her research tells the story of an economy that grows from the grassroots — where roles don’t merely add up but intertwine — and where motherhood becomes a source of creativity and innovation. “Mother entrepreneurs,” she writes, “don’t just reconcile two roles; they invent a new one — a way of producing that coincides with caring.”
The implications of her work extend to public policy: recognizing and supporting family entrepreneurship means expanding the very definition of work,
including the invisible contribution that sustains the social and economic fabric of many European countries.
In a time when everything is measured in terms of efficiency, their voices open a different perspective: beauty as an economic principle, reciprocity as a form of wealth. The economy cannot change without a deep cultural renewal — and on this journey, women, with their unique perspective, bring a decisive contribution.
Audrey and Anna live in two distant worlds — Indonesia and Slovakia — but share the same vision: the economy is not a system of numbers; it is a network of relationships. In their journeys, female protagonism is not a claim but a practice: shaping, through work and life, an economy capable of generating beauty and future.
At the end of November, their voices will join those of hundreds of young people from around the world at the EoF Global Event – Restarting the Economy in Castel Gandolfo. There, they will share their experiences and dreams for an economy that knows how to breathe and regenerate. The summit, echoing the themes of the Biblical Jubilee and set within the 800th anniversary of the Canticle of the Creatures, will be a great laboratory of ideas and projects for an economy of breath, forgiveness, and liberation. Together with many other young people, Audrey and Anna will show how their vision of balance and reciprocity can become the foundation of a new economy.
